-

OFFER

1. Buy a carton of 16/10 and a carton of 12/10 and get a free carton of 7/10 (value $120 RRP)
2. We’ll put on an ad for each retailer and send our fans there. (See below for ad). 
3. 6 month media opportunity – Hot Ones Celebrity Chat show with 30 million views a month, that’s more than MAFS or the Footy.
-

AN AD FOR EACH RETAILER 

  • We'll put on an advertisement for each store
  • This ad appears in the Facebook or Instagram newsfeed for customers within a local area (depending on density, 2-5 kms in the city and 20-50kms in the country).
  • The ad will run for a week and usually reaches 3-5k people.

e.g. Facebook Targeting for "Mt Eliza IGA" Retailer 

-
This ad will play for people in the retailer's local area in either their Facebook or Instagram newsfeed. Here's an example.


-
-
Bunsters gets stats on how many people saw the ad, comments etc. We will share with you and you can pass onto the retailer.
-
-

THE 6 MONTH MEDIA OPPORTUNITY - HOT ONES

  • The Hot Ones is from New York and involves celebrities being interviewed by over 10 increasingly spicy chicken wings.
  • The celebrities do tend to interact with the sauces and this increases brand awareness.
  • Hot Ones is the most important Hot Sauce influencer in the world. They have 3 million Youtube Subscribers and growing, and with their growth comes bigger and more A-List celebs.
  • Bunsters is on for a 6 month series with a different celebrity each week.
  • Here's Natalie Portman :

-
- Other celebs who have been on the show: 
-

 

-

INGREDIENTS - ALL KILLER AND NO FILLER


Everything in this sauce is there for a reason, and we’re darn proud of every single little ingredient.
There are no nasty chemicals, or cheap free loaders like water coming along for the ride.
I eat this hot sauce every day so I made it with the healthiest ingredients I could find.

 


WATCH THESE SHORT SALES VIDEOS 

There are some really good tips for helping you sell the sauces in these short videos. Play these and listen to the audio when you are driving about.
-
-
 
-
-
-
-

 

-

COMMON OBJECTIONS

Price

  • People are now paying more for quality – manuka honey is 5x more than regular honey, craft beer, BBQs, meat, wine ↑ $
  • ml for ml Shit the bed is same price as tabasco
  • And with Bunsters you get a Great margin
  • It’s the first luxury hot sauce, can’t compare to the boring crud
  • Quality ingredients – Goji Berries, organic coconut sugar, Tassie Apple Cider Vinegar
  • No water in it (so consumers aren’t paying for water)

 

It’s got a rude word on it

  • Check our stockists map we are in hundreds of IGAs across the nation
  • Shit is not a generally offensive word any more
  • The odd person over 70 might complain, but most find it hilarious
  • The label will get you sales which get you margin
  • If you really are bothered, put an egg neck tag over the rude label bottle

 

I’ve got no space on my shelf

  • Look at all the Boring sauces you have
  • Why do you have 3 types of mint sauce, 6 different sweet chilli sauces
  • Which sauces on your shelf give you as good a margin

^^ How many sweet chilli sauces and mint sauces do we need ^^

NECK TAGS

These can cover up the label of "Shit the Bed" if your retailer is conservative. 
-
-
-
-

COUNTERTOP DISPLAY UNITS

Add one to new retailer orders. These go great in Butchers.

-
-

-

USING BUNSTERS


-

-

-

-

-
-

CONTACT

Andrew 0488807731

andrew@bunstersworldwide.com